If you’re a lover of sneakers, good news because the Jordan Brand is dropping the Air Jordan 32 in September. The Air Jordan’s 2 were a massive success and thus the introduction of the new ones. …
The Nairobi Innovation Week went down between the 6th and 10th of March and was hosted by the University of Nairobi. It was an opportunity for young entrepreneurs to showcase their innovative creations and get feedback on their products and services, publicity and even financial backing for them. The Insyder caught up with Sam Omindo, founder and Chief Creative Director of Genteel Fashion, who chose to venture into the fashion industry in men’s wear with a difference. Dressed in his own designs and looking dapper, Sam took us through his business journey. Here’s his story.
How did Genteel come to be?
Before we started the brand we did some research. We saw that before the colonial era, Africa was full of colour, our forefathers were very flamboyant. Different cultures were attracted to certain colours, the Maasai had their blue and red, the Agikuyu had brown and green, the Akamba had yellow and brown and so on. These colours represented the personality of their culture. When the Britons came, they taught us to embrace a new scheme of colours; black, blue and grey especially for the men. The suit became a standard and couldn’t showcase personality. So we decided to try and infuse our traditional colours into the suits as a statement of individuality.
How long has this whole process taken you?
The research and development process took us one and a half years and we only went into our first production 11 months ago.
What challenges have you faced in your time in the industry?
As with any other business, starting up is always a challenge, unless you’re given a small loan of 1million dollars (adds cheekily), because you need to raise the initial capital. We also had to understand the business model. Getting your market space among the consumers was a little tricky and because we wanted this to grow beyond the here and now we set up Genteel as a Start-Up and not an SME meaning we had a lot more to cover before we could get going.
What successes have you achieved so far?
Eleven months in we managed to dress Sauti Sol for the cover of Drum Magazine, March 2017 issue. Personally, I think the biggest success is to see the brand continue to grow every day and get exposed to more and more people as a Kenyan creation.
The clothing industry is a very diverse one and Kenya gets a lot of its fashion second hand from outside; how does Genteel compare to other products from abroad?
The truth is majority of the international brands have access to assets that are harder to come by in Kenya. It’s interesting that clothing items is a matter if aesthetics. The technic of production id more or less the same across the board but the point is the possession of the brand. As Genteel we have positioned ourselves to be a top notch brand of quality. Our tailors have a minimum of 20 years of experience in their trade. Also, Kenya lacks in quality textile so we currently import our fabric from India, Belgium, England and China. However, I feel we can grow as a country and get to the point of having it all done from Kenya by Kenya.
Who do you consider as your prospective clients?
We target career forward men in the age range of 25-49 with an average disposable income of KES 45,000-60,000.
With that margin, how much would a Genteel suit cost a buyer?
The average Genteel suit goes for KES 27,500 but with higher end material we have tailored suits for as high as 100K – 150K
That’s quite the figure. What’s the process of getting a Genteel?
At the present all our suits are tailor made for the client, something we don’t see ourselves changing yet, so we work on appointments with prospective clients. We don’t have a physical store but we’re in the process of getting established stores to being fronts for Genteel. The first thing is a call to us and we come to where the client is. We have a 30 minutes’ discussion with him about the suit to get a sense of his personality, take measurements and show the client fabric samples. After that, the suit goes off to tailoring and for the first suit it takes up to 3weeks to get it done. For repeat buyers it takes 10days because we already have the measurements but we still have the 30 minutes to determine what they want this time. It’s about the statement of the client.
Clearly, Genteel is a niche market product. What wisdom would you pass to potential entrepreneurs who hope to venture into high fashion?
Study your business model. The objective of any business is to make money. To make money you need to know and understand who your target market is and focus on them and what they want. If your product is lowly priced, you know you’re going for mass market and their wants are unique to them. Once you get there, you delve deeper into research and development, marketing and other business necessities. It all starts with going into it.
Eric Omondi can go to some unimaginable heights to entertain his fans. When it means work, he can be dirty (forgive the pun) as his latest photos indicate. The comedian has once again sent tongues wagging after he went semi-nude, with his girlfriend in a series of photos that depicted him as Adam and his girlfriend as Eve.
The photos seem to be dropping after some time, and the storyline is quite familiar but interesting anyway.
Vera Sidika has already announced the launch of her brand of slimming tea called Veetox, good move my the socialite but it seems her frienemie Huddah is way ahead of her.
Monroe has landed a major brand ambassadorial deal with Slim Tea Global.
Huddah, who is a mistress of all trades, made the announcement on her Instagram page about the 28 day detox tea which is said to burn fat among other benefits.
Some may say that Vera will have her own tea making her deal sweeter than Huddah’s. However some may argue that the latter’s is much more lucrative because Slim tea global is a multinational brand.
Oh well, whichever way, the two socialites will be laughing all the way to the bank
Chrissy turned heads at the American Music Awards 2016 yesterday with shocking thigh-high splits in her black backless gown, under which she couldn’t wear underwear.
She ended up flashing a bit more that she had bargained for.
The model’s outfit has brought to light a disgusting yet popular new fashion trend.
We’re not exactly sure where the crotch-baring trend came from, nor why it’s taken the fashion world by storm, but two things are for certain: it’s here to stay, and it’s already crossed the line from fashion statement into the realm of insanity. For the past couple of months, there’s been an upward trend of waist-high, thigh-revealing dresses, and guess what happens when you expose your thighs at waist-level? Yap, you guessed it- you show what you’re not supposed to be showing. Take a look at some of the celebrities taking up this disturbing trend. Someone make it stop please
Fashion has unbelievably grown over the years and it keeps growing.It has taken over styles,tastes and preferences. We have seen different sets in trends from both economic worlds who identify their class in fashion through both expensive and affordable threads over the decades. Some catchy, some not very catchy. Lately though it looks like our fashion gurus are leading us back to the nostalgic 80’s and the 90’s.
As ancient as the boy bands and the new waves may sound so are the acid washed jeans, biker shorts, choker, scrunches and high low skirts and dresses just to name a few, have come back with a vengeance.Back then perm become a rage,even white girls could have afros, wigs and weaves for the mammies to box,fade, slope and also push backs for the boys.Frenzy right!
From my observation, I can only say some wanna be fashionistas are an embarrassment and others know exactly how to rock the fads.Young adults events are so colorful with all sort of clothes and jewelry to match the 80’s and 90’s movement.Yes in this case I say movement because the fashion industry in Kenya grows as one and moves on to another invention. When it comes to shameful outfits, every decade is guilty but the trial and errors for 80’s and 90’s are definitely sentenced.
There is nothing we love more than fashion flashbacks, but keep in mind it takes a guru with an eye for fashion to stand out from the wanna be.Want to rock and look on fleek ? Just use the internet. It always has the answers to keep you both trendy and classy. Pinterest got you.
Well you probably have a couple of plain or old Jeans that you no longer like the look 🙂
I am here to the rescue !
Don’t throw them away ..
Check these ideas on what you can do …right at the comfort of your house …
-Dip the length of your choice into the bleach.
-Leave it for approximately 2hrs..
-If the jeans are a medium wash it is easier to lighten them .
-Wash the bleach out and dry them up .
-Start drawing your pattern once dry. (You could see a couple of photos to inspire you before starting.)
-You can draw exactly the same pattern on the other leg.
And that’s it !!
2. Tie and Dye Denim !
You may need:
-Using the sponge brush ,paint strokes on the front side of the jeans (Start with the lightest colour).
-Paint strokes with the next darkest colour .
-Once the front side is fully painted let it dry and do the same for the back side.
-Don’t forget about the side seams .. Paint strokes to connect the back and front sides.
-Let dry. And Try On ! Let’s Dance !!
You can mix colours to get the one you like .
Remember …using less dye and more water gives a lighter colour.
3. Patriotic Pants 🙂
You will require:
-Turn the jeans inside out .
-Use safety pins to attach the fabric to the bottom portion of your leg.
-You can use a different design for each leg.
-Sew the fabric up to the knee region.
-Turn back right-side out and roll up the cuffs to reveal your patriotic pants !
4. Animal Pattern Jeans
This is definitely gonna be your best choice if you don’t know how to sew.
-Revamp your favourite jeans by bleaching a pattern on it.
-Literally paint the pattern with the bleach.
-Ensure you protect your hands with gloves and make sure you air the room .
-You can test your skill first using water .
Wait for about 20mins. you can wait longer if you want to have a stronger bleach effect.
-Wash your jeans without detergent and let them dry.
You are done !!
5. Ombre Jeans.
Everyone has that pair of faded black jeans .
They look rugged and totally spoil the look .
We have a solution !
-Put the bleaching agent in a container .. or a metallic bucket.
-Depending on the kind of design you want ..
-Starting from around the knee region ..dip the half of it into the bleach and leave it for a while ,..till you see a colour change.
-You can remove the upper part and you continue bleaching the lower parts to give an ombre look.
-Wash your jeans without detergent and let it dry.
Rock the new look !
6. Leather Insert
Do not get rid of that old leather handbag or jacket .
This requires a bit of expertise in tailoring.
-Cut out the section of your jeans where you want the leather to be inserted.
-You will need a larger leather material to have an allowance for sewing.
-The stitches should be on the inner side of the pants.
-Neatly fold the edges of the leather material and sew them on the inner side of the denim.
-Do the same to the side seam .
You can definitely ask for assistance on this one !
The same way the leather material is put .
The lace uses the same method.
Let’s bring back lace with a bang !
8. Dotted Jeans
You will require:
-Spread out your pair of pants on a flat surface .
-Measure and mark the sections of the pants that you want to put the polka dots using tailors chalk.
-Dip the sponge in the fabric paint and press it on the jeans .
-Wait for the front side to dry completely so that the paint is not all smudged up.
-Do the same for the back side.
-When completely dry .. Wear your “brand new” pants !!!
Let me know of what you think of these ideas 🙂
I mean .. you can even start a business !
I want a percentage of the profits .. lol !!
Bring out the designer in you !
So Bratha, Valentine’s Day is just around the corner that just spells doom for some of the men… (ok, like 99% of them). Now your busy searching for a Valentine’s gift for your loved one, and of course with the price tag taken into SERIOUS consideration!
Pocket-friendly gifts that will dazzle your mama into that box you have laid for her for years now…Yes! That indeed is true but what’s for sure is that many relationship status will change from ‘In a relationship’ to ‘Its Complicated’ on the 15th. As you search for that gift, there are people with money under this sun we all share. For them money has never been the issue. Its not ”how much?” but the question is ”When do you want it?”
Here are the expensive Gifts….you wouldn’t even dream of buying
1. 50 Shades of Valentine Suite at Kempinski Nairobi
As you traverse Waiyaki Way in that matatu hurriedly for work to avoid your boss’ wrath, one cannot help but notice the magnificent Kempinski Hotel that towers over the city and its environs. As you squeeze yourself on that seat on your matatu…there’s a couple 10 stories above you eating from life’s plater with a silver spoon. Literally. The ”Discounted” offer for the Presidential 50 Shades of Valentine suite this year amounts to a whopping 5.4 Million Shillings…(Remember its discounted) And to shock you further… 6 couples have booked for this!! ( I don’t even know if that shocked emoji could describe my shock for this.)
2. Man gives wife Presidential Suite on top floor at Burj Khalifa
Some Indian Billionaire Raj Kundra gave his wife a Presidential suite.. Not just any suite… But a suite at the Burj Khalifa (The tallest building under the sun).. And that is just Valentines.. What about Birthdays…
3. Dolce & Gabbana’s DG2027B Sunglasses
This Valentines’ some people decided the sun won’t hurt their precious eyes due to sun glare… So a couple in Italy decided to purchase exclusive sunglasses custom-made from the designer brand Dolce and Gabbana to rock their outdoor look, The limited edition DG2027B Sunglasses that go for just about $383,609 ( About 38 Million Shillings)… Just for sunglasses…So if you think those counterfeit Ray Ban sunglasses you bought from a vendor along Moi Avenue for 200 shillings is expensive…Think Twice.
4. Gold Shoelaces By Mr.Kennedy
Who ever thought shoelaces could be expensive…They definitely can be. Some people seem to be magnetically repulsive to money and hence, spend like nobody’s business. A lady bought these shoelaces for her other half last valentines’…. The shoelaces by The elite designer Mr.Kennedy go for just over $19,000 (About 1.9 Million Shillings)….Just for shoelaces.
5. Chivas Regal Royal Salute 1940
This is just not any other ordinary drink or alcoholic drink….Arguably, the most expensive whisky in the world. The Chivas Regal Royal Salute just spells out luxury. You used to think that 150 shilling Tusker was hell of an expense but your wrong for sure bro… This whisky goes for about $460,000 (46 Million Shillings)… A couple decided to buy this bottle from Scotland last Valentine to commemorate their love. If that isn’t the height of Style…Then I do not know what style is.
6. Gold Plated, Diamond Coated Beats By Dre Headphones
Put away your cheap earphones and listen to this….. An undisclosed buyer apparently bought for her music-loving husband a pair of Top-of-the-range Beats By Dre Headphones… Tailor-made for the man’s musical fantasies for a whooping $20,000 (2 Million Shillings)
So men as you plan your lady’s valentine this year…Don’t let your mama read this article because she will be asking for these insanely-expensive gifts…and be like…
By: John Kago .W.
Just because the likes of Rihanna pulled it off doesn’t mean you can too.Fashion is about making statements but some statements just make no sense.
I understood the concept of ripped denim, but ripped fish nets and tights?! Why would you add holes on stuff that already have holes. That’s not a statement it’s an insult to one’s financial status.
Pattern on pattern
I like patterns, they add some funk to your outfits, give a nice kind of crazy. The problem comes when people decide to go over the top bazaar. Pattern on pattern is all kinds of wrong unless they’re matching patterns. It’s plain and simple, If you have a pattern down then it’s plain up and vice versa.
I’ve seen this look a million times on grown females and am not being harsh when i say that’s a six-year old’s outfit. It’s okay to reach into your inner childhood but not like this.
This is a classic look that a lot of teens have tried to pull off but sadly failed massively. Here’s the thing if you’re doing socks and heels, the heels MUST be closed. Secondly the socks must be of a matching color or one that blends with your heels. The safest colors would be black, white or nude they never go wrong.
So there you have it. It’s never wrong to personalise a style but just don’t make a fool out of yourself doing it.
By: Joan Rangara
Whether you are planning for a friends get together or for a casual movie day. You need to build a strong wardrobe for yourself wherever you head to. Outfit Trends exclusively brings some great outfit ideas for dark skin teenage girls. Teenagers love shopping and especially when it comes to clothes, they do a lot of brainstorming before purchasing anything.
For a classic look, teenagers can adapt to the new fashion trends which include the white formal shirts which can be worn with jeans and straight pants. Other than that you could pick some accessories to add perks to the new look. Infuse your closet with new styles that will remain hot throughout the year. Also the most important factor you need to consider is your complexion. What colours would work well with a black complexion? Finding the right color becomes very essential. You will see many girls worried regarding the right outfit and colour that would look good with their skin tone.