Retail giant H&M is in hot water for an advert showing a black child wearing monkey jumper.It was branded ‘unacceptable’, as some call for a boycott of the high street giant.
H&M was therefore, forced to apologize following backlash on social media.The image has now been removed from all H&M channels and we apologize to anyone this may have offended,”
The black child model wore a hoodie with the slogan “coolest monkey in the jungle”.
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Social media users branding the the advert as racist prompted H&M to remove the image from its online collection and replace it with a photo of the jumper.
Here are some of the reactions.
— The Weeknd (@theweeknd) January 8, 2018
As far as this racist #HM ad, the people of the H & M company knew EXACTLY what they were doing and they anticipated the backlash. This is their coded way of tapping into the white supremacist demographic. Racists buy clothes too, and these companies want those bigoted dollars pic.twitter.com/e0ZUa0Mmyt
— Tariq Nasheed (@tariqnasheed) January 9, 2018
— Edd Eddie Eddiest (@Eddiest_KE) January 9, 2018
It even got a re-vamp!
So when did H&M become the official clothing of the alt-right? pic.twitter.com/5WvpHL6qqh
— AnCap Groyper 🇮🇪🇺🇸 (@TheVillageAnCap) January 9, 2018
Oh, so this has been happening for a long time now…..
— ♡Ëmïłÿ♡ (@Emcuddles_abel) January 9, 2018
Do you think the advert was intentional?Was it deliberately done to cause a buzz?