Whatsapp is the largest messaging app right now, and for some time there has been no worthy competitor. Whatsapp seems to be getting bigger and stronger by day. However, Sarahah is here and if the wave it’s caused is anything to go by, then it’s likely to pose a challenge to Whatsapp. So, what’s unique about Sarahah that isn’t on Whatsapp? ANONYMITY.

Sarahah is an Arabic term which means honesty. Sarahah the app is a platform where you sign up and get to secretly chat with people you prefer. Developed by Zain al-Abidib Tawfiq from Saudi Arabia in 2016, this app was created with the intention to receive an honest feedback from employees or friends, but anonymously. This app can be used in two ways, through its website and through its mobile app. Its main aim is to connect people and having constructive messaging while keeping utmost privacy. You don’t have the other person’s contact, neither do they have yours. It’s purely for messaging strangers. It’s clearly under more development as other features are not yet available with the ‘This feature will be available next update, be alert!’ message.  However, there are allegations that it’s becoming a cyber bullying platform so users should be very careful (parents should keep a watchful eye on their kids who are always curious on new things).

If used well, Sarahah can be a good platform for people who wanna be honest but are afraid of being known. How do you get to message a person you don’t know? Or how do you even get a link to text them? This is only possible if you randomly search a name (say Jackie) and message any user with that name, or if you get someone’s Sarahah link on their other social media platforms. In an era where depression cases and teen suicides are high, maybe users will be more open to strangers who will give them help. But it’s prone to be misused too by cyberbullies. Will it last? Let’s see.