Coca-Cola is back at it once again. The Copa Coca-Cola football tournament was officially launched at the Dagoretti High School in Nairobi. Coca-Cola have been the tournament’s sponsors for the past four years. However, this year’s sponsorship deal saw a bigger and brighter future, not only for the soccer stars but for the country at large. This year’s theme of the tournament was to create a conducive environment in the game of football and the community.
The goal of the Coca-Cola company is to ensure there is change in the environment. Achieving this will be done through bringing the recycling element into sports. “We have selected 5,400 schools of which 2,000 will be participating in the competition. Each school will be tasked to collect plastic bottles. These bottles will be weighed and the school that collects the most will get a refurbished pitch, kits and all other necessities needed in the sport,” said Mr Evans Ndungu, Coca-Cola Marketing Manager in Kenya.
He went ahead to state that the company’s main aim was to nurture talent and improve behaviour change in society.
Coca-Cola’s main responsibility is taking care of the environment. “The collection of plastic bottles in schools is a way of waste management and environmental care,” stated Dr Pius Mutisya, the Director of Sports and Extra activities.
The government has been working tirelessly in sports to promote peace tolerance respect and diversity among all people.
The development of this year’s theme will ensure success towards Kenya policy of being a plastic free country.
Both boys and girls teams will battle it our for supremacy as it has always been in the tournament. The Kenya Secondary Schools Sports Associations remain the overall manager of tournament.
The first Copa Coca-Cola match of the day saw Dagoretti High School reign supreme over Upperhill High School with a one nil advantage.