Marijuana is increasingly becoming popular as more states keep on legalizing the drug hence increasing its demand especially among todays youth. Coca Cola is looking into exploiting this market with its recent move to partner with Aurora Cannabis Inc. This is a move that has seen the stocks grow immediately after the announcement.
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Coca cola is hoping to develop canabbis infused drinks that will be sold in states that have legalized the consumption of the drug. This comes at a time when then debate whether governments should continue legalizing marijuana popularly known as ‘weed’ is a wise move. Due to its medicinal benefits, some health agencies have been pushing for its legalization for medical purposes however anti drug agencies have been fighting hard against this.